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WHO is an idea from 3 friends, Jordi Llorens, Christophe Gr├Ęzes and Efrem Roca who wanted to give the opportunity to musicians around the world to learn from the best artists and technicians of all kinds of music and share their technique and thoughts.

All three partners have the idea to go forward with high quality videos and content accessible to all kinds of people interested in music.

Starting in 2020 with the idea and concept, has the main office in Andorra where the three CEO members have had a special connection since 2013.